Matcha is 100% natural green tea leaves which have been carefully ground down to form a fine powder.
It has been drunk in Japan as part of the tea ceremony for almost 900 years, and is used by Buddhist monks to keep them alert, awake and focused during long days of meditation.
Until recently, virtually all matcha has been consumed within Japan, where it's particularly popular among students who are cramming for exams. But it’s now gaining popularity in the US, UK and Australia too and it can be found in cafes, health food shops and smoothie bars.
We like to think of matcha as a sort of superhero amongst teas, as it’s super-concentrated and packed full of the goodness we need to help keep us looking and feeling happy and healthy.
The tea leaves are grown under cover for the last two weeks of cultivation to produce lots of chlorophyll (the bright green good stuff).
They are then dried and slowly ground between two granite rocks to a very fine powder. This is then packed immediately vacuum sealer to lock in all the nutrients.
Herbal Tea Direct fresh matcha comes from the renowned Kyoto region in Japan, where some of the country’s highest quality tea leaves are grown. Due to its idyllic climate, freshwater rivers and fertile soils, this region has been known for its tea cultivation ever since 1200s.
You may be concerned about the sourcing of our matcha since the tragic earthquake disaster in March 2011. The Kyoto region is over 600km South of Fukashima and, as well as undergoing strict testing by the Japanese Authorities before it leaves the country, our matcha is tested twice more before it reaches Australia.
There are lots of different types of green tea powders on the market, but not all of them have been harvested and produced in the same way or as fresh.
Herbal Tea Direct, with nature in every sip!